Continuous listening: The paradigm shift in Employee Experience Management

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24 May 2022

A continuous listening program is an organized effort to gather and respond to feedback across the employee lifecycle.

In today's business world, it is more important than ever to have a workforce that is engaged and invested in the company's success. And while there are many methods of achieving this goal, one of the most effective is through continuous listening.
Continuous listening is a process by which organizations gather feedback from employees throughout the employee lifecycle. This can take many forms, including conversational AI, surveys, focus groups, or integrated insights solutions like Pulses. By gathering feedback in this way, companies can get a real-time understanding of how their employees feel about their work and what changes need to be made to keep them engaged.

Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work- Forbes

The benefits of a continuous listening program are vast and can include everything from increased productivity and innovation to reduced staff turnover rates. Creating a culture of continuous listening in your organization can be tricky, but with the right tools and tips, it can be done successfully.

What is a continuous listening program and why is it important?

A continuous listening program is an organized effort to gather and respond to feedback across the employee lifecycle.
This can be done in multiple ways including pulse checks, AI led conversations, surveys, focus groups, or an integrated insights solution that analyzes experience data. The purpose of a continuous listening program is to gain a real-time understanding of how employees feel about their work and what changes need to be made to keep them engaged.
The benefits of a continuous listening program:
There are many benefits of implementing a continuous listening program in your organization, some of which include:
1. Increased productivity: When employees feel like their voices are being heard and that their opinions matter, they are more likely to be productive.
2. Improved innovation: Employees who feel engaged are also more likely to come up with new and innovative ideas.
3. Reduced staff turnover: One of the main reasons employees leave organizations is because they feel like their voices are not being heard. By implementing a continuous listening program, you can reduce staff turnover rates.
4. Increased customer satisfaction: Happy employees lead to happy customers. When your employees feel valued and engaged, they are more likely to provide excellent customer service, which will lead to increased customer satisfaction.

How to create a culture of continuous listening?

Creating a culture of continuous listening can be tricky, but it's important to get right if you want to reap the benefits of a successful program. Here are some tips for creating a culture of continuous listening in your organization:

1. Make sure everyone is on board: Continuous listening only works if everyone in the organization is on board. This means getting buy-in from senior management, HR, and employees.
2. Communicate the purpose: Employees need to understand the purpose of the program and how it will benefit them. Be sure to communicate this clearly from the start.
3. Encourage feedback: Employees won't participate in the program if they don't feel comfortable giving feedback. Encourage employees to speak up by creating a safe and welcoming environment.
4. Follow up: It's important to follow up with employees after they provide feedback. This shows that you are taking their feedback seriously and that you are committed to making changes based on their input.

Implementing a continuous listening program can be daunting, but it's worth it if you want to create a more engaged and productive workforce. By following these tips, you can set your organization up for success.

Personifwy is the perfect tool for implementing a continuous listening program in your organization. It allows you to connect employees via multiple channels such as Mails, Apps, Whatsapp and through Conversational AI bots, WhatsApp Bots, Pulses, surveys, focus groups, and other forms of feedback collection quickly and easily. Personifwy also provides a real-time view of employee engagement so you can track progress over time. This makes it the essential tool for running a successful continuous listening program. With Personifwy, you can make sure that your employees feel heard and that their feedback is being used to make meaningful changes in your organization.

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