Employee engagement is the
bridge that fills the gap between an organization and its employees. The
success mantra leads to a high performing and driven workforce aligned with the
However, employee engagement
is often ignored and/or misunderstood by employers. That leaves the employees
feeling unenthusiastic about their workplace or non-committed to their team.
Unengaged employees have poor job satisfaction and employee productivity, eventually
impacting the overall ROI and business growth.
According to a recent survey
by Gallup, only 15% of the
worldwide workforce is engaged in their jobs. That leaves a whopping 85%
unsatisfied, unmotivated and unproductive because they feel disengaged.
So, what is employee engagement?
technically is the emotional investment your employees have in their job role, their
team's goals, your business and overall organizational mission. It has become a
critical marker that helps gauge gaps in company culture and people practices.
When employees feel engaged
at work, they are more likely to perform better at their job. They push the
boundaries of their job description as they are motivated. They feel connected
with their team and broader company vision. Together, these factors help them strive harder
to deliver their best and ensure that the business succeeds.
However, employee engagement
is often confused with employee happiness and satisfaction. While these are
important, happiness is often a temporary phase, and satisfaction ensures that
employees are retained for a longer period. But both these markers don't ensure
that the employee will go beyond the call of duty and feel aligned with the
business as a whole.
Why is employee engagement so important?
Here are some reasons that
make the business case for employee engagement –
Employee productivity is the
key to any business. No points for guessing that!
The more productive your
workforce is, the more successful your business will be. According to Gallup,
highly engaged teams are 21% more productive than their poorly engaged peers. Engaged
employees are creative, collaborative and driven towards work, allowing them to
work more effectively, which leads to improved productivity.
Higher retention and better talent acquisition
Engaged employees are
unquestionably the most loyal to their organizations.
According to Gallup, the
highest performers –
- have a
longer office term of a decade or more in their organizations
engaged in their job and
- are in
roles where the job expectations align with their talents.
While each of these affects
bottom lines independently, the highest performance comes from the union of
these three. When your organization
focuses on employee engagement, it attracts top talent and retains existing
Engaged employees are more
willing to go the extra mile to delight customers. And we all know how happy customers
translate to more business.
Also, customer satisfaction
drives through the roof with engaged employees because they believe in their
company goals and brand. That helps engaged employees build a relationship with
the customers and thus will be happier in the long run. Finally, engaged
employees are more productive and deliver more value to customers, helping them
Improved business outcomes
Engaged employees deliver
higher customer satisfaction, leading to higher sales. There is lower employee
absenteeism, decreased workplace injury and increased productivity; all put
together lead to improved bottom lines. There are lot of studies that shows, increasing employee engagement score by 1 point can
improve sales by 1.6%. Terrific right!
Engaged employees generally
take care of their well-being. They are healthier and happier, which directly
impacts your profitability.
Drivers of employee engagement
Every business is different,
and so are the drivers influencing employee engagement for each organization.
However, these are some of the common factors that influence engagement
- Motivating work –
Meaningful work that delivers value is sure to make employees feel proud and
thus engaged. Understand what is "meaningful" work for them and how
they can achieve it.
- Promote Autonomy -
When employees feel valued and involved in the decision-making process, they
are more likely to work harder. Allow employees to take ownership to show their
trust in them. That will not only foster confidence but also improve
- Rewards and recognition – An excellent way to boost employee morale is to appreciate their
achievements, wins and contributions on public platforms. Shout-outs and kudos
promote positivity. Also, ensure that you offer equitable rewards. These
rewards should be determined based on open conversations with the employees so
that they understand them.
- Company values –
Defining clear company values and realistic goals are critical for employees to
align their true north with. Creating a conducive environment for collaboration
is critical for teams to work effectively.
- Communication –
Communication, including keeping your employees informed and updated, is vital
to employee engagement. Communicating everything from the company's strategy
and goals to company progress builds trust and transparency. Communication is a
two-way street. Allow freedom of opinion and be willing to take feedback constructively.
- Growth opportunities
– Personal and professional growth is the ultimate factor that drives employees
to perform better. Defining a clear growth roadmap will help them upskill and
Employee engagement is not
synonymous only with HR any longer. While HR takes ownership of driving engagement
initiatives, the responsibility of implementing them should be shared by
leaders, managers and employees together.
Contact us to learn about
how you can implement a holistic engagement initiative for your business,